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THE PRIVÉ MEMBERSHIP
A private gateway to luxury experiences, exceptional pieces, and personal access
Discover Privé
TheRealLuxury Privé is a private members’ circle built around luxury, personalised services, and curated experiences
It brings together curated events, personalised services, and a refined experience of luxury across carefully selected locations
Membership
Three tiers define your place within Privé, each offering a distinct level of priority and personalisation
Designed to evolve with you, from initial access to a more private and international way of experiencing TheRealLuxury
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PRIVÉ WHITE MEMBERSHIP
Members receive the following benefits:
Access to monthly Privé events at TheRealLuxury Store
One-time access to an exclusive Privé Black Membership event at a selected location in Europe or beyond
One complimentary authentication service
Two commission-free sales of pre-owned items
5% member discount on purchases online and in-store
PRIVÉ BLACK MEMBERSHIP
Members receive the following benefits:
Access to monthly Privé events at TheRealLuxury Store
Access to exclusive Privé Black Membership events at selected locations across Europe and beyond (6 events per year)
Access to brand presentations and selected experiences by renowned brands across Europe and beyond (24 experiences per year)
Unlimited complimentary authentication services
Unlimited commission-free sales of pre-owned items
30% member discount on purchases online and in-store
Priority access to new collections and limited editions
Personal styling and individual guidance in building a tailored selection
Personal sourcing – individual search and acquisition of exclusive, rare, and hard-to-source pieces
Exclusive concierge services and individually tailored experiences, including personalised access to international fashion, sporting, and cultural events such as Fashion Week, Formula 1 Grands Prix, and film festivals, as well as private yacht charters, exclusive dining experiences, and opportunities for personal encounters with selected prominent figures from the worlds of business, culture, and society.
Privé Events
A programme of weekly gatherings and international moments, shaped around culture, fashion, and contemporary luxury
Each event brings together a curated circle in settings defined by atmosphere, relevance, and connection
Privé WHITE EVENTS
Thursdays at TheRealLuxury Store –– Intimate weekly gatherings in a relaxed setting, designed for meaningful connections and cultural conversations
Privé BLACK EVENTS
28 October – 1 November — Fort Lauderdale International Boat Show
30 October – 1 November — Mexico City Grand Prix
Concierge
A personalised approach to luxury, shaped around individual needs and preferences
From sourcing and authentication to styling and private requests, each interaction is handled with discretion, precision, and care
Brand & Partner Experiences
Collaborations with selected luxury houses and partners, presented through curated formats and shared moments
Engaging with brands in a more direct and considered way, beyond traditional retail and presentation, with collaborations including Armand de Brignac, Trudon, Réservation, and Vogue Adria
Private Selection
Access to a curated selection of luxury pieces reserved exclusively for Privé members. Discover rare pieces, limited editions, and exceptional collectibles.
The collection spans watches, jewellery, and fashion & accessories from renowned maisons including Hermès, Chanel, Cartier, Rolex, and Bvlgari.
Birkin 25 Ostrich Nata Boreal
The Hermes Exotic Ostrich B25 in very rare colour Nata Boreal is both fashionable and functional. Two large as well as two smaller compartments to keep your belongings organized and secure.
GMT Master II
The Rolex GMT-Master II in its iconic 40 mm case is a masterpiece of precision and prestige. Crafted in luxurious yellow gold with a striking black dial and the signature Jubilee bracelet.
Air Force 1 Low Sneakers
Louis Vuitton is gearing up for a drop of monumental proportions. On July 19, the French maison will release its Virgil Abloh designed Nike Air Force 1 to the public.
Birkin 25 Ostrich Nata Boreal
The Hermes Exotic Ostrich B25 in very rare colour Nata Boreal is both fashionable and functional. Two large as well as two smaller compartments to keep your belongings organized and secure.
GMT Master II
The Rolex GMT-Master II in its iconic 40 mm case is a masterpiece of precision and prestige. Crafted in luxurious yellow gold with a striking black dial and the signature Jubilee bracelet.
Air Force 1 Low Sneakers
Louis Vuitton is gearing up for a drop of monumental proportions. On July 19, the French maison will release its Virgil Abloh designed Nike Air Force 1 to the public.
Who can apply to become a member?
Privé welcomes curious, ambitious and open-minded individuals who value exceptional experiences, meaningful relationships and a refined approach to life. Our community brings together entrepreneurs, creatives, professionals and explorers who share a passion for culture, travel, personal growth and authentic connection.
What is the membership application process?
To apply, complete the membership application form available on our website. Every application is carefully reviewed by our team to ensure alignment with the values and spirit of TheRealLuxury Privé. Selected applicants may be invited to a brief introductory conversation before receiving access to the community.
What are the benefits of becoming a member?
Membership provides access to a carefully curated world of experiences, opportunities and connections. Depending on the membership tier, benefits may include exclusive events, preferred rates and privileges with selected partners, curated travel and lifestyle recommendations, networking opportunities, concierge support, and access to a community of like-minded individuals who share an appreciation for luxury, quality, culture and discovery.
Can I attend events without becoming a member?
Events, experiences and member benefits are reserved exclusively for members of TheRealLuxury Privé. This allows us to maintain a more personal, curated and meaningful environment while ensuring the highest quality experience for our community.
How often are events and journeys organised?
TheRealLuxury Privé curates experiences throughout the year, with selected events taking place on a regular basis. In addition to the benefits included within each membership tier, members receive access to a continuously evolving programme of curated experiences, with new opportunities announced each month. Depending on the season and membership level, these may include private dinners, cultural and fashion events, brand presentations, luxury hospitality experiences, international journeys and other carefully selected activities designed to inspire discovery, meaningful connections and memorable experiences.
Via Del Lauro 9, 20121 Milano, Italy
Tax number: 12875000965, REA: MI-2689917